Business Analytics and Marketing

Meeting Business Needs

Candid management professionals are experts at driving fundamental business change. We help clients engage with their customers more effectively, operate their organizations more efficiently, driving revenue and satisfaction with more precision and profit.


Do Business Better

Your organization moves fast. Keeping pace with rapidly shifting customer demands and competitive pressures requires technology-based solutions. However, implementation is often hindered by complexity and difficulty integrating these solutions into processes and culture. Candid can help. Our team is uniquely experienced to develop a cohesive, tailored strategy to make your organization quick and nimble.

Engage Precisely

Meet customers where they are, and when they need you with highly detailed analytics, segmentation, and demographics. Gain a competitive advantage with an informed view of your customer experience.


Operate Efficiently

Drive transformational change effectively through proper business case development, intelligent change management, informed process analysis and design, and increase leadership satisfaction by analyzing profitability.


Promote Powerfully

Harness the potential of big data through analytics to streamline and enhance campaign management, digital marketing, eCommerce, and social media outreach. Leverage marketing analytics to drive proper pricing, plan product lifecycles, develop proximity marketing strategies, and drive customer loyalty and rewards programs.


Optimal Collaboration

Candid management professionals leverage the education gained through constant collaboration with client teams to consistently improve our technical teams. This closed loop process to improve all aspects of Candid’s portfolio, from cloud program management to digital marketing analytics, consistently positions Candid to provide you with the support and direction to achieve your goals.

Advanced Analytics for Proactive Churn Management for Global Communications Company

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Analytics Modernization for Data Driven Decisions

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Proactive Churn Management (PCM)

Client: Global Communications Company

When faced with intense competitive pressure due to disruptive changes in the entertainment industry, our client formed a Proactive Churn Management group to boost loyalty. We helped them face challenges scaling and optimizing their efforts, resulting in:

  • Scaled capacity of proactive customer touches by 10x in 4 years
  • Savings of $3 million per year in call center costs
  • Significant improvements to retention and the number of “saved” customer accounts
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Analytics Modernization Delivers Data Driven Decisions and Increased Efficiencies

For Global Consumer Goods Company

Candid drives data driven decisions for its clients that extend over a broad analytics spectrum.

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